The U.S.-based JetBlue Airways recently announced that it is going to expand its services in London from the Year 2021. This dynamic step by the low-cost airline would aim to attract lucrative corporate travelers with the low fares and will try to establish the business in the Atlantic region by competing with the well-established dominant contenders.
Since the past three quarters, the trans-Atlantic airline market is majorly operated by the key international airlines comprising American, Delta, United, and their European partners.
JetBlue has expanded its services network in Mexico, Caribbean, Central and northern South America, along with the US. JetBlue has been arguing for almost the last three years to enter the trans-Atlantic market.
The airline gave an indication that it would be going to expand the business in Europe by planning to start multiple flights from Boston and New York to London on a daily basis in the coming years.
After the announcement, a slight rise of about 0.5% was noted in the share value of JetBlue during the post-market trading. However, after CNBC released a report regarding the entrance of JetBlue in the European market, the shares were surged by almost 4%.
JetBlue management staff expects that the company’s exclusive business class facilities will attract corporate travelers. The company will offer superior services such as better food and amenities kits, as well as exclusive lie-flat beds.
Henry Harteveldt, the founder of Atmosphere Research Group— travel-industry consulting company, said that it would be quite hard for JetBlue to expand its services and establish the business in Europe. As there is still a quite long time for the launch of its services, contender airline businesses will probably, take some initiative to hold their customers.
JetBlue has not yet decided to which London airport it will offer services and for that company needs approval too.