Uber Eats launched out its latest fees structure lately, and most people are puzzled about what the new fees symbolize. Rather than a booking charge for every order, Uber is now dividing up its charge into a service and delivery fee, and including a tiny order charge of $2 when your order bill is not more than $10.
From the app’s homepage, you can view the delivery charges. Varying from 49 Cents to $3.99 in New York, at a glimpse it seems more affordable and appealing than the earlier charges of $2.49 to $6.49. But as soon as you begin including products to your cart and get to the order page, you can see an extra service charge that is 15% of your order bill. The new delivery charge in addition to the service fee adds up to almost what the earlier booking charge used to be—a few cents or dollars up and down. So to casual users, at a glimpse, the low delivery charges can be misleading from the homepage.
On a related note, Jimmy John’s, the Sandwich-creator, earlier claimed that is placing itself as the first nationwide restaurant chain to emerge publicly in opposition to 3rd-party delivery applications such as Uber Eats, Door Dash, and GrubHub. The firm disclosed a new marketing campaign recently in which it promises never to employ delivery applications, calling them scandalously unreliable, and praising itself for bucking an industry fashion. “We need to manage the experience from the fresh prepared to the hand off to the user,” claimed CEO of Jimmy John’s, James North, to the media in an interview.
Food delivery in recent years has emerged into a multibillion-dollar sector, due to the rising popularity of apps such as GrubHub and Uber Eats. The $13 Billion 3rd-party food delivery sector is planned to increase at a 13.5% every year, but Jimmy John’s claims that users are being left in the lurch.