If you have played a mobile game, you have probably purchased some kind of in-game currency or had the choice to pay for access to a higher level. Or, you may have seen an ad in exchange for those advantages at no price. This week, Google Play rolled out Rewarded Products, a simpler method for Android developers to provide gamers free perks (think: coins or advanced levels) in exchange for “monetizing action,” such as seeing ads.
This practice is already a widespread method for developers to profit when gamers do not need to give actual cash, but as an official Google Play service, Rewarded Products might make life simpler for developers. It is also a method for Google to vie with analogous 3rd-party software. It is now accessible in beta, and it can be included to any app with the help of AIDL (Android Interface Definitions Library) or Google Play Billing Library.
On a related note, almost 8 Android applications in the Google Play store with over 2 Billion downloads have been engaging in deceitful ad practices, the media reported earlier. And 7 of the applications are controlled by Cheetah Mobile, a Chinese publicly-traded firm, and one application is controlled by Kika Tech, a Chinese firm located in Silicon Valley. The two firms have been discovered to misuse app permissions so as to keep an eye on new downloads and hijack app-install rewards that can range in the millions, as per Kochava (the app analytics firm).
While the scheme comprised monitoring consumers’ behavior, it was eventually employed to deceive app developers, who pay a charge to associates when they drive consumers to download new apps. In a normal installation procedure, installed applications will check which ad or link the user tapped to see the download originated from.